A Midwestern municipal government isn’t the first thing that leaps to mind when you think of innovation, but it ought to be. Cities face more demand than ever to deliver with the same amount of resources. In local government, it’s very clear to your customers--your citizens--whether or not you’re delivering. Either that pothole gets filled in or it doesn’t. The results are very much on display, and that creates a very healthy pressure to innovate.

Businesses always have competitors nipping at their heels. Historically, cities have not viewed themselves as subject to that same type of competition. But that’s wrong. The reality, especially for our modest-sized, middle-American community, is that people can choose. Labor is mobile. Individuals are deciding where they want to work, live, and set up their businesses. Our job is to take certain worries off the table. They shouldn’t have to worry about whether there’s going to be clean, safe drinking water coming out of the faucet. Getting through school, holding down a job, and raising a family? That’s hard enough.

I’m the youngest mayor in America of a city with a population of more than 100,000. Part of the message the community sends when they put a rookie in a job like this is, We want something different. As a consultant at McKinsey, I learned the value of data and the ability to shape that information into an answer. Last year, South Bend became the first city in the world to migrate its sewer system to the cloud, which prevented polluted water from going into the river and saved $100 million in new pipes. It all started with a local startup called EmNet.

Now, we’re looking for ways to enhance people’s relationships with their neighborhoods. When the Studebaker car company left South Bend in the '60s, we gradually lost about a quarter of our population. The consequence of that is, we have a lot of vacant houses that we’ve got to do something about. So I set a target of 1,000 houses in 1,000 days--we’ll save them if we can, and turn them down if we can’t. But we needed something that would galvanize people to help.

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